Turning Seasonal Retail Campaigns Into Review-Generating Machines

Seasonal events already bring extra footfall to your retail store – think holidays, back-to-school, sales and local festivals. With a plan, these campaigns can also generate a surge of fresh online reviews that boost your reputation long after the season ends.

Here’s how to connect seasonal retail campaigns and reviews in a smart, sustainable way.

Step 1: Choose one clear review goal for the season

For each campaign, decide on a simple, realistic goal, such as:

• “Get 30 new Google reviews in December.”
• “Increase our average rating by 0.2 stars this quarter.”
• “Collect 20 reviews that mention our new product line.”

Step 2: Align your in-store messaging

Update signage and staff scripts to match your seasonal theme. For example, during the holidays, your sign might say:

“If we helped you find the perfect gift, an honest review on Google would be the best present you could give our team.”

Add QR codes and short review prompts near:

• Gift-wrapping stations.
• Seasonal product displays.
• Checkout counters and exits.

Step 3: Use digital follow-up to keep the momentum

Seasonal campaigns often come with email blasts, SMS reminders or social media posts. Add a review angle by:

• Including a review link in your post-purchase emails.
• Sending a “Thank you for shopping with us this season” message that invites feedback.
• Highlighting a few great customer reviews in your social content.

Step 4: Automate requests with Think Local Reviews

With Think Local Reviews, you can:

• Automatically send review requests after seasonal purchases.
• Tag reviews from specific campaigns to see which promotions perform best.
• Monitor your rating in real time and adjust messaging if needed.

Step 5: Analyse and reuse what works

After your seasonal retail campaign, look at your results:

• How many new reviews did you get?
• Did customers mention the campaign or any specific products?
• Which messages or placements sparked the most engagement?

Use those insights to refine future campaigns and keep improving your seasonal retail campaigns & reviews strategy.

Let your busiest times fuel your reputation

Seasonal rushes don’t have to be chaotic – they can be your best chance to gather reviews from excited, appreciative customers. With the right prompts, follow-ups and tools, each campaign can leave you with better visibility and a stronger reputation long after the decorations come down.