Using In-Store Signage and NFC Cards to Boost Retail Store Google Reviews

Most shoppers leave your store with a good experience – but no review. Not because they don’t want to support you, but because leaving a review takes effort. The key to growing your retail store Google reviews is to remove as much friction as possible.

Smart in-store signage and NFC “tap-to-review” cards are simple tools that can turn satisfied customers into visible, vocal supporters online.

Why in-store prompts work so well

Customers are most likely to review you when the experience is fresh in their minds. As soon as they leave, distractions take over. That’s why reminders inside your store are so powerful: they catch customers at the perfect moment.

NFC cards make this even easier: instead of opening the camera and scanning something, customers simply tap their phone and go straight to your review page.

Step 1: Create a direct Google review link

First, generate a direct link to your Google review form from your Google Business Profile. This means that when a customer taps your NFC card with their phone, they land straight on the review screen instead of searching for your store.

This link is what you’ll encode onto your NFC cards, so every tap goes directly to your review form.

Step 2: Design simple, clear signage around your NFC cards

Your signs don’t need to be fancy, but they should be clear, on-brand and easy to understand at a glance. The NFC card is the “tech”, but the sign tells people what to do. Aim for:

• A short headline: “Loved your visit?”
• A simple request: “Tap your phone here to leave an honest Google review.”
• A clear icon or hint: A small phone + NFC symbol so customers know to tap.

Use your brand colours and fonts so the signs and NFC cards feel like part of your store, not random tech clutter.

Step 3: Place NFC cards where customers naturally pause

Think about the flow of your store and place NFC cards where customers already spend a few moments:

• On the counter at the checkout or point of sale.
• Near fitting rooms or product demo areas.
• On the door or near exits, at eye level, with a “Tap to review” message.
• On small stands or holders near your most popular products.

The more natural the placement, the more likely customers are to notice, tap, and respond. NFC is especially handy because customers don’t need to fiddle with their camera – a quick tap and they’re there.

Step 4: Combine signage with staff prompts

Signage works best when it’s backed up by a quick verbal reminder. Train staff to say things like:

• “If you enjoyed shopping with us today, you can tap your phone on that card to leave a quick Google review.”
• “Your feedback really helps us improve – feel free to tap and share your thoughts before you go.”

This combination of visual prompts and NFC tap-to-review cards makes it feel easy and normal to support your store.

Step 5: Track results and refine with Think Local Reviews

Once your NFC cards and signs are in place, monitor whether your retail store Google reviews start to increase. With Think Local Reviews, you can:

• See how many reviews you receive over time.
• Track which locations or in-store campaigns bring the most reviews.
• Respond to feedback quickly from a single dashboard.

You can also test different wording on your signs or try new NFC card placements, then watch which version drives the most reviews.

Small taps, big impact

A few well-placed NFC tap-to-review cards can transform the number of people who actually follow through and leave feedback. It’s a small investment that can lead to big gains in visibility, reputation and customer trust.

Start with one or two key locations in your store and expand as you see results – and consider pairing your in-store NFC review prompts with automated review requests through Think Local Reviews for an even stronger impact.